Experience
I think the future of this industry is going to be driven by multi-talented hybrids like Anthony Romano. These are people with a unique grasp of creativity, plus media and technology, and an ability to fuse them together in interesting ways to drive growth. Look at Anthony’s career and you see this richness of experience. This is a talent rarer and more valuable than the industry thinks.”
—Tony Effik, Head of Creative Ad Platforms, Google
About Anthony Romano
25+ years operating at the intersection of data, technology and creativity.
Recently named to the Campaign US Digital 40 Over 40 list, Anthony Romano is a versatile marketing and growth executive with over 25 years of B2C and B2B experience driving brand and business transformation, award-winning work for effectiveness, innovation and creativity. Anthony cut his teeth in the data-driven direct marketing and CRM space, but went on to apply those principles to a much broader set of experiences. As someone who’s been a marketing client, led successful agency offices and specialty practices, and been on the adtech and media side of the business, Anthony brings a rare, 360-degree strategic viewpoint to his client’s challenges. Most recently, before founding his own marketing and growth consultancy, Anthony was the President of the Midwest region for the global data and tech-driven agency, Wunderman Thompson. He’s the former CEO of the NY office for the global creative agency, Bartle, Bogle and Hegarty, the former Chief of Client Services for the US region for the renowned digital innovation agency, R/GA, and the former Global Head of Digital Innovation at the global fashion empire, Ralph Lauren. Anthony is a graduate of NYU and currently resides in Chicago.
Player/coach for leader and challenger brands.
Anthony has had the good fortune to work with some of the most iconic leader and challenger brands in the world, advising CEOs, CMOs, COOs and Heads of Digital Innovation, in almost every vertical category. Whether it’s solving the what and how of today’s most complex brand, customer experience and communications challenges, or reimagining tomorrow’s business transformation challenges, his clients have come to know that he’s a true hands-on marketing and growth practitioner, not a disconnected theorist. See Reviews to read what some of Anthony’s clients and colleagues had to say about their experiences with him.
A modern CMO/CRO who understands the art and science of today’s growth game.
Over the past decade, Anthony has been building growth strategies for agencies, Fortune 100 clients and tech start-ups. He has a proven track record of consistently leading double-digit revenue and profit growth for his clients and his agencies, mostly influenced by his analytical and creative approach to: a) identifying gaps and isolating the most important opportunities that will drive the most meaningful impact, b) maintaining a relentless focus on the customer, c) unlocking new revenue streams through new ventures and enterprises, and d) building out new capabilities and the organizational design and operations needed to help them thrive.